In the ever-evolving world of handbags, few silhouettes have had a journey quite like the camera bag. Once the darling of fashion lovers in the mid to late 2010s, the camera bag’s easy functionality and sleek shape made it a staple for women on the move. But as trends shifted ushering in an era dominated by slouchy shoulder bags and ultra-mini purses inspired by ’90s nostalgia the camera bag quietly took a step back from the spotlight.
Still, the camera bag never truly disappeared. Beloved for its practical design, it remained a go-to for those seeking a stylish yet functional option. With its hallmark rectangular shape, top zip closure, and long crossbody strap, the camera bag was always ready for a comeback. And now, Chanel is leading the charge, bringing fresh life to this timeless design in its Cruise 2025 collection.

Unveiled earlier this month, Chanel’s Cruise 2025 show was a playful homage to movement and the sea, blending classic elegance with modern whimsy. Among the standout pieces were the brand’s new takes on the camera bag soft, pastel-hued beauties that feel both nostalgic and refreshing.
These updated designs move beyond Chanel’s traditional quilted patterns, offering a more relaxed aesthetic. Instead, they pay tribute to the House’s storied history, with subtle nods to the iconic 31 Rue Cambon address. Available in dreamy shades like pistachio green, powder pink, and crisp white, each bag is finished with an intricate chain strap that adds the perfect touch of Chanel’s signature glamour.
The Cruise 2025 camera bag is proof that practical fashion can still be undeniably chic. With the official launch slated for November, Chanel invites fans old and new to rediscover the magic of the camera bag – a classic shape, reimagined for a new era.
Explore the full Cruise 2025 collection now through ReplicaChanel.us.com.